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Whitney High School

A California Distinguished School
701 Wildcat Blvd.
Rocklin, CA 95765
Phone: (916) 632-6500
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Industry Sector: Business and Finance
Career Pathway: Business Management

Location:  J-9
Phone: 916-632-6500

 

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Business Management
Management is the art of planning, leading, and coordinating people and resources to achieve goals. At Whitney High School, the Business Management CTE pathway provides students with a strong foundation in entrepreneurship and core business principles. The curriculum includes goal-setting, strategic planning, resource allocation, organizational structure, leadership techniques, economics, financial analysis, risk management, information technology, and supply chain operations, equipping students with the knowledge and skills for future success in business and leadership.
Business Students at Work

Business Students at Work

Program Sequence

Program Sequence

Introduction to Business

INTRODUCTION TO BUSINESS
Grade Level:  9-10
Prerequisites: None
 
Requirements Met:
WHS Technology (Applied Science)
UC/CSU Approved “G”
 
A survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. The course demonstrates how these influences impact the primary areas of business and consumer behavior. Students have the opportunity to join the Future Business Leaders of America where they can build on their leadership skills, participate in business competitions, and travel.. Introduction to Business is the first course in the Whitney High School business pathway.

Sports and Entertainment Marketing

SPORTS AND ENTERTAINMENT MARKETING
Grade Level: 10-12
Prerequisites: Introduction to Business
 
Requirements Met:
WHS Technology (Applied Science)
UC/CSU Approved “G”
 
Students will learn the marketing basics applicable to all businesses and then focus on the Sports and Entertainment industries. Students will focus on arranging athletic events at the high school level through professional sports. Topics included in the course are marketing basics, sports and entertainment economics, target markets, sports distribution, supply and demand, and promotion. This is the concentrator course for the Business Management Pathway. 

Accounting

ACCOUNTING
Grade Level: 10-12
Prerequisite:  Integrated I and Introduction to Business
College Articulation: Students may articulate and receive CSU/UC transferable college credit at Sierra College
 
Requirements Met:
WHS Mathematics Elective or Tech
UC/CSU Approved “G”
 
This one-year course covers fundamental accounting principles for those who have had no previous study in bookkeeping or accounting. It provides practical training to enable students to hold bookkeeping or account clerk positions. Concepts covered will include basic accounting principles, data accumulation for financial statements, and the accounting cycle. The course utilizes a computerized accounting system, spreadsheets, and the use of word processing software for business applications.  Students have the opportunity to join the Future Business Leaders of America where they can build on their leadership skills, participate in business competitions, and travel. 

Empowering Entrepreneurs

EMPOWERING ENTREPRENEURS
Grade Level: 11-12
Prerequisite: Introduction to Business and Accounting
 
Requirements Met:
WHS Technology (Applied Science)
UC/CSU Approved “G”
 
Entrepreneurship will teach the necessary skills and approaches to successfully evaluate and create new business opportunities. Emphasis is placed on projects and activity based learning. Students will engage in team building and collaborative activities, with the intent of increasing career and college readiness. Students will explore the complex tasks, expectations, and restrictions of individuals engaged in entrepreneurial activities. Students will progress through different methods for developing business ideas, the processes of starting a business, the acquisition of resources, and the key components of a business plan.  Students have the opportunity to join the Future Business Leaders of America where they can build on their leadership skills, participate in business competitions, and travel.

Program Outcomes and Certifications

  • Students will have the requisite knowledge to enter into a collegiate business program.
  • Students will have the opportunity to practice Microsoft Office and Google Suite skills in all course levels.
  • Accounting students will work in Quickbooks, with opportunities to get certified. 
  • Students will have the opportunity to test for proficiency certificates in Business, Accounting, and Entrepreneurship.
  • Membership in Future Business Leaders of America with the opportunity to travel to conferences and compete against peers across the state and country.